Experiential Machine

Competition project for D&DA New Blood Awards

D&AD New Blood Awards

Branding

UX

UI

The challange

Create a unique and memorable brand experience outside traditional advertising methods that create connections and culturally connect across boundaries and borders to make a fresher world and inspire togetherness and joy.

Outcome

The machine will be set at various music festivals where the public is mainly Millennials and Generation Z. With purchasing a Heineken in the canteen, people will receive a unique code to enter into the machine to receive a disposable photography camera.
Users can use the camera to capture their favourite moments and create lasting event memories.